Green Island Restaurant & Beach Hut has a very loyal and growing customer base in Jersey and is best know for their seafood dishes and to tourists as the most southerly restaurant in the British Isles. Alan Winch and his dedicated team enjoy providing excellent quality food and service to locals and tourists.
With a loyal customer base to both the restaurant and beach hut, it was important to make sure the re-brand and website re-design still appealed to current clients as well as creating a new brand that is; fresh, traditional, with inclusion of green and nautical elements that could appeal to new and old customers alike. The website needed to reflect a relaxed and beach vibe to help set the scene of where the Green Island Restaurant & Beach Hut is located and also include clear navigation with call to action buttons throughout the site to aid bookings.
Green Island’s new website and logo was created prior to re-opening after a refurbishment back in March 2015. This was perfect timing to showcase their new website. The launch campaign consisted of a targeted Facebook advert, email campaign and banner advert in Bailiwick Expresses’ newsletter for one week which became the most clicked advert of 2015 and it showed in the bookings that came through. The launch campaign ensured the new brand was communicated effectively to the correct target audiences. Users visiting the website are now able view menus and book with ease. To add to this, we created simple call to actions on each page which allows users to connect and arrange a booking instantly.