Little Star, a new baby and nursery store which opened in 2015 at Liberty Wharf, a premium shopping location in Jersey. Lara the owner had over 15 years experience in retail, merchandising and product buying and was now ready to open her own store specialising in well made baby clothing and nursery furniture.



Little Star is for both baby boys and girls which meant the brand design needed to be gender neutral. The product ranges offered are great quality and some ranges are luxury items. As the products will be primarily bought by parents and their friends the brand design needed to reflect all of the above plus feel special and appeal to adults.



Little Star’s brand and website was born and fit the open barn like retail space perfectly. Supporting branded retail stationery was also created which included: retail bags, vouchers, packaging stickers and signage. Everything blended perfectly together to reflect the gender neutral, quality baby and nursery shopping experience that Lara was looking for.